Marketing Strategy & Planning

Strategy
Planning
Development

We offer a suite of strategic planning and brand building services that help clearly define your position in the marketplace, your value proposition, and core business objectives. Powerful and lasting brands are built intentionally, with consistency, over time. To achieve that, we will research your target demographic and your competitors to develop a core positioning and messaging framework that will be the cornerstone of all your initiatives. This ensures your future endeavors ring true to brand, emphasizes what sets you apart in your vertical, and creates guidelines that define your voice as a business. We will maximize the potential of your marketing budget and create an annual marketing plan that is tailored to help you reach your overall business goals.

Our process:

  • Competitive Analysis
  • Market Research
  • Brand Positioning & Messaging Framework
  • Launch Strategy
  • Annual Marketing Plan

Website Services

Design
Optimization
Feature Integration

Your website is the most important marketing vehicle you will invest in online. This is the most likely place a customer, investor, partner, or potential hire will learn about your business and you only get a few seconds to make a profound first impression. When you go to a web designer, they will handle only the building and aesthetic direction of your website. That alone will not create the impact you need to be competitive. When you work with Creatv, we take a more comprehensive approach. Since we are marketers, we understand that your website should be not only aesthetically and functionally competitive, but that every line of copy, every image and graphic, every feature should work together to effectively tell your story, highlight your value, and create a central hub for all of your marketing initiatives to come together, seamlessly. Every Creatv website is responsive, mobile friendly, and is delivered with all of the tools you need for maximum customer acquisition and retention. When the same team that helped to define your brand, your marketing strategy, and your growth initiatives handles your website, the outcome is more cohesive and impactful than having to translate these ideas to multiple agencies or creatives. Click here to view a selection of examples of our website work.

Our process:

  • Website Design
  • Graphic Design
  • Copywriting
  • Social Media Integration
  • Email Marketing Integration
  • Search Engine Optimization
  • Analytics

Campaigns & Content

Campaigns
Content
Analytics

Based on your marketing plan, we create a content calendar that supports what we’ve outlined. We will execute on clever campaigns in a mix of mediums that work across multiple platforms to engage and entertain, raise brand awareness, drive sales and objectives, and help your audience truly form a connection with your company. We can create content for your blog and social media spaces that stands out in the noise. Our focus is on telling your story in an authentic voice that personifies your brand. A thoughtful combination of original content, curation, active engagement, and networking makes your social streams interesting, provides the opportunity for thought leadership, forms relationships with influencers, customers, and media outlets, and acts as a resource for your audience. We actively monitor analytics and brand sentiment with a variety of tools that help us learn from each initiative, and improve our strategies based on metrics, over time.

Our process:

  • Campaign Creation
  • Content Planning
  • Influencer Marketing & Partnerships
  • Analytics Monitoring & Analysis

Public Relations & Corporate Communications

Research
Implementation
Evaluation

Public relations and corporate communication go hand in hand to build a positive relationship between your company, your stakeholders, and your customers. We help to manage all internal and external communications and specialize in investor relations and crisis management. From pitch decks and presentations to press releases and media relations, we speak fluently in the voice of your brand in any context and uphold a consistent, efficient, and engaged discourse that portrays dignity and inspires respect. We have worked with countless startups, coaching them on their pitch and presentation while seeking investment at a variety of stages. Our decks are focused, clean, and highlight the information most important to investors. Whether dealing with a high profile media crisis or a frustrated customer, we handle these touchy situations with grace and the utmost professionalism, successfully turning negatives into positives that echo far beyond the moment.

Our process:

  • Press Releases
  • Media Relations
  • Investor Relations
  • Decks & Proposals
  • Crisis Management

Our services aren’t limited to what you see here. We tailor our packages to your specific needs and objectives. Here are some other areas of our expertise:

  • New Product Development
  • Developer Relations
  • New User Acquisition
  • Mobile App Strategy
  • Blogger Relations
  • Speaking Opportunities
  • Project Management
  • Employee Training